Every client starts here, and nothing else I do works without it.
Your numbers defined once, what each unit really cost you, your systems connected, your data in your own name, and an assistant your team can ask.
Every number written down once
Every number your business runs on, defined once for your people and for the AI, and kept up to date. Keeping it clean includes saying no to definitions that don't belong in it.
What each unit really cost
Delivery by delivery, first in, first out, so profit and stock use what things really cost rather than an average that hides which delivery was the expensive one.
Your systems connected
Your shop, your accounting system, one ad platform and your stock. Anything beyond those can be added.
Your data, in your name
In a system registered to your company, in the EU. If we stop, you keep all of it.
An assistant anyone can ask
Anyone on your team can ask it a question in plain language, with an allowance of AI credits included.
What it takes from you
- Access to your systems.
- A conversation with whoever books your costs, to agree how freight, fees, returns and ad spend are counted.
- After that, reading the monthly recommendation.
What the foundation doesn't do
On its own it doesn't decide anything. The decisions get made in the five areas that sit on top of it.
What goes on top
Profit on every order
I don't know which orders make money.
Stock and tied-up cash
Too much cash sits on the shelf, and I find out too late.
Buying
I order the next season on a feeling.
Advertising budget
I set next month's spend from last month's ROAS.
Customer feedback
I hear complaints one at a time.
Write to me about your brand.
A few lines is plenty. If you're not the one who decides, forwarding this to whoever does works just as well.
There's nothing to prepare, and nobody sends me any data before we decide to work together.