Tools as a Service
Your team ships tools like it had a senior engineer and a platform team.
Pause or cancel anytime.

How your list becomes tools
Waiting3
- Reorder list from sales, stock and lead timesMerchandisingYou tell me, I build
- Match supplier invoices to deliveriesFinanceYou start, I finish
- Product texts for three marketsE-commerceYou build, I help
Building1
- Returns tool for the whole teamCustomer serviceYou start, I finish
In use2
- Flag stock counts that differ between Shopify and the warehouse's systemE-commerceYou tell me, I build
- Gift card lookupCustomer serviceYou build, I help
Subscribe
One monthly price covers every need on your list.
Request
Ask for any internal tool in Slack, Claude or ChatGPT.
Receive
Most needs are done within two business days. Bigger tools come in parts, the first within two business days.
#tools
Tools helperTuesday 09.14
Customer service needs a returns tool the whole team can use.
- Asked which returns to cover, who handles them and what this should replace.
- Added to your list. Martin answers by Thursday.
The helper knows your tools, so it only asks what's missing.
A message is all you need to start
Send a message, a screenshot or a video of what you need. The helper asks for any missing details. I read your request and put it on your list. You can see it there with your team's other needs.

Replace project quotes with one flat monthly fee
Your list
Your list holds as many needs as you like.
One fixed price
You pay the same each month, busy or quiet, without quotes or charges for changes.
One at a time
You choose the order, and I build one tool at a time.
Ready to use
Your tools include tests, work account login and nightly backups. They're watched and fixed without waiting for anyone.
Your choice
Build with me, start and I'll finish, or tell me and I'll build it.
All yours
Your code and data stay yours, on your own machine, even when you stop.
Your internal tools under one roof
- Dead stock to cash
- Complaints into fixes
- Ads that chase profit
- Returns tools
- Reorder lists
- Invoice matching
- Product texts
- Stock checks
- Price checks
- Customer service lookups
- Supplier portals
- Weekly reports in Slack
- AI agents for your team
- Approval flows
- Supplier data imports
For every team
Anyone on your team can add a need to your list.
Internal tools only
I don't build your webshop, its theme or its checkout.
Works with Numbers and Steer
Your tools can read the metrics book and each order's expected contribution profit. You can start without either service.
Tools in use across Miinto
My work over six months brought tools to every Miinto team.
Thousands of new products go online at Miinto every day. For Product Center, I built the base and the security. The product team built the rest with Claude.
I built Marketing Intelligence to link budget, ad spend and campaign plans. Nothing on the market tied those together for us. Change the ad budget, and the plan for the year changes with it.
Finance tools put month-end work in one place. There's also dynamic pricing and new features in Miinto's product.
More than once, two people built the same thing. Some tools were hardly used. With your list, you choose what comes next, one tool at a time.
The tools at Miinto read their numbers from one agreed place, like Numbers You Can Bet the Business On.
Most were built on expected contribution profit, which you get from Steer by Profit, Not Sales.
- 2
business days to finish most needs
- 45.000
DKK a month, month to month
- 0 DKK
Hosting includes your own machine, which I run and back up. Services billed by use, such as AI tokens, run on your own account.
Pause anytime
Your first month paused is free. Then 750 DKK a month keeps your tools running. You can pause for up to a year.
Try it for a week
Not happy after the first week? Get 75% back, no questions asked.
How soon will my tools be done?
Most needs are done within two business days.
How do we start?
Sign up, and I'll set up the helper where your team works. That can be Slack, Claude or ChatGPT. We go through your list together, then I start on the first need.
Who will build my tools?
You work with me, Martin, one to one. For each need, you can build with me or have me finish what you started. Or I can build it from what you tell me.
What if you are ill or away?
Your tools run without me watching. Tests check each change. Each tool is watched. If one stops, agents fix it without waiting for me.
How many things can I ask for?
Put as many needs as you like on your list. I work on one tool at a time.
What happens when I pause?
You can pause for up to a year. Your tools keep running, and your first month paused is free. After that, you pay only 750 DKK a month for hosting. After a year paused, your tools move to hosting of your own.
What if I need a bigger tool?
I build it in parts, one at a time. You get the first part within two business days.
What do you build with?
I build in Claude Code and Codex. If your AI builder keeps its code in Git, I can work with it there.
Will I own the tools?
Yes, the code and data are yours. They're kept apart from every other client's. You keep all of it if we stop. You can change the code yourself.
What happens to my tools if I stop?
Your tools keep running while paused, for up to a year. If you cancel, your code and data move to hosting of your own. The same happens after a year paused.
Where will my data live?
Your tools and data run on your own machine in the EU. It's in your company's name, apart from other clients. Each person sees only what their job needs. Claude or ChatGPT may handle your questions outside the EU.
How do I ask for a tool?
Send your need in Slack, Claude or ChatGPT. You can use a message, a screenshot or a video. The helper asks what it still needs, then I review it for your list.
What if I don't like what you build?
Tell me what needs to change. I keep working with you until everyone's happy.
Is there anything you don't build?
I don't work on the webshop itself, including its theme and checkout. Tools is for internal tools. Numbers handles your metrics book, and Steer handles expected contribution profit.
What if I only need one tool?
You can pause once it's done. Come back when you have another need.
Can I get a refund?
You get 75% back if you're unhappy after the first week, no questions asked. There are no refunds after that.
Can I sign up for just a month?
Yes, Tools runs month to month, with no setup price. You can pause or cancel anytime.
Does the price cover hosting?
Your own machine runs every service you have with me. Hosting, backups and upkeep are included. Services billed by use, such as AI tokens, run on your own account.
Do I need Numbers and Steer too?
No, you can start with Tools alone. Numbers gives your tools a metrics book with numbers you trust. Steer's expected contribution profit for each order makes more useful tools possible.
Tell me the first thing on your list.
Write a few lines about your team and the first need on your list. I'll reply myself, and if it's a fit we book a call.