Solve the problems that keep costing your webshop money.
Choose extra help with your ad budget, unsold stock or customer complaints. You decide what to change with a clear view of what it could earn or save you.
| Product | Left | Sat for | Costs a month | |
|---|---|---|---|---|
| Wool coat, camel | 340 | 11 months | −4.500 DKK | |
| Cargo trousers, spring's hit | 880 | 7 months | −5.200 DKK | |
| Chelsea boot, tan suede | 310 | 10 months | −2.600 DKK | |
| Puffer vest, lilac | 260 | 13 months | −1.400 DKK |
Kept a year, slow stock costs about a quarter of what you paid for it, most of that the cash it holds.
Old stock can help pay for the next collection.
You're ready to order the next collection, but cash is still tied up in the last one. Each week, you and your merchandiser get the stock that needs a decision, with a view of what is likely to sell again. You can compare what clearing it now would earn with keeping it for another season.
We agree the rules for markdowns so your team can act without bringing every price change back to you. How to sell the stock stays your decision. At The Vintage Bar, I built a way to track how fast our own items sold and used it to plan campaigns.
Dead Stock to CashOne of the tools you can ask for in Tools as a Service.
Matched by the order number on the return and the chat, and by the product the review names.
Catch fit problems before more customers send their orders back.
Customer service has spotted a fit problem, but the next production run is too far away to help today's customers. I use the feedback you already receive to show which problems need attention and what they cost you. You can catch a fit problem in the week it starts and correct the size guide while you plan the product fix.
Complaints Into FixesOne of the tools you can ask for in Tools as a Service.
| Country | Ad spend | What the last 100.000 DKK earned | |
|---|---|---|---|
| Sweden | 200.000 DKK | 55.000 DKK | |
| Norway | 150.000 DKK | 27.000 DKK | |
| Denmark | 400.000 DKK | 7.000 DKK | |
| Germany | 350.000 DKK | −18.000 DKK |
Expected contribution profit from each country's last 100.000 DKK of ads, once those ads are paid for.
Your ad budget could earn more without getting bigger.
You're setting next season's ad budget as a share of sales in each country. Germany gets too much because it sells a lot, even though so much comes back. Sweden could take more. With Steer already in place, I work out how much to spend in each country and what that would earn in expected contribution profit.
Your admin and your own AI show each country's best budget. Both show what a change would earn. Your team or agency makes the changes. I set ad spend targets across Miinto's markets this way.
Ads That Chase ProfitOne of the tools you can ask for in Tools as a Service.
Tell me which number you'd want first.
Write a few lines about the business and what you can't answer today. I'll reply myself, and if it's a fit we book a call.
Ordered my usual size and they are far too tight at the waist.
Return reasonHigh-waist leggingsSwedenLove the fabric, but I had to send them back. Size up!
TrustpilotHigh-waist leggingsDenmarkDo the leggings run small? I'm between M and L.
Support chatHigh-waist leggingsNorway