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Get a data platform built around the decisions you face

Which channel leaves you the most profit? I bring sales and costs together in a data platform I build in your own environment, so you can compare them.

Get your own reports, AI answers and tools for your team

Read your reports in the admin platform, ask your own AI about the numbers or plan the ad budget in a tool built for your team. All read the same numbers from the data platform.

Your admin platform

Reports built around the questions you ask most.

  • Sales and profit by channel
  • Stock by store
  • Wholesale orders and returns

Your own AI

Ask a follow-up question in your own words.

Example question and answer

Which channel earned the most in week 41, and which kept the most of each krone?
Reads week 41 sales and expected contribution profit
Stores earned the most in week 41 and kept the most of each krone: 46% of net sales after cost of goods, returns, fees and ads. These are expected contribution profits, before rent, staff and head office. Rent and staff fall mostly on Stores and are most of what a store costs to run. Wholesale kept 30%, Online 18% and Marketplaces 12%. Online earned almost twice what Wholesale earned. One week alone is not enough to set a wholesale budget.

Your team's tools

Plan campaigns with the sales and cost figures behind the reports.

Ad budget planner

CampaignAd budgetAd spend

Find the problem worth solving first

Strategy

You don't need to know what to build before we talk. I start with what you want the business to do.

  1. 01I look at the decision you need to make and the figures you have today.
  2. 02A plan that puts the work with the clearest payoff first.
  3. 03I deal with the companies behind your systems when a connection needs their help.
  4. 04Training and advice so your team can carry on without me.

Use one definition of profit in every report

Data

I agree with finance how profit is counted, then write that meaning down for the people who use it. A till basket, a webshop order and a delivery to a wholesale partner must each have their sales and costs attached.

  1. 01Code and data you own, with instructions so your team or another partner can run the data platform.
  2. 02Your data sources connected, with the source systems left untouched.
  3. 03A metrics book in the words your team uses, kept current as the business changes.
  4. 04Checks flag missing, late or broken data every morning. Each month, I compare the estimates with your accounts and follow up on the differences.

See what each channel earns after cost of goods, returns, fees and ads

Analytics

You get my conclusions, not just dashboards. A weekly sales report and the closed month answer different questions. I help you read the estimates alongside your accounts.

  1. 01My reading of what changed and what you should do next.
  2. 02Expected contribution profit after expected returns, cost of goods, freight and duty, payment fees and ads, before rent, staff and head office.
  3. 03Reports filled from the data platform before your weekly meeting.
  4. 04Sales and profit by channel, so a high percentage does not hide a small profit in kroner.

Give your team AI that works from your numbers

AI

I put access rules in place and help your team learn to use AI with the data platform. Building tools can be part of that if your team wants to take it on; you choose how much help you need.

  1. 01Your own AI, the Claude or ChatGPT your team already uses, connected to the data platform to answer from your numbers and the meanings in the metrics book.
  2. 02You and I agree which answers to check, then check them against the metrics book and your accounts before anyone acts on them.
  3. 03I build the first tool. We build the second together. Your team builds the third, and I review it.
  4. 04I check what your data is ready for and train the people who will use AI.

Build on the systems you already use

We start with the systems your business runs today and agree which ones need to connect.

  • Shopify
  • Shopify POS
  • WooCommerce
  • Magento
  • Centra
  • Business Central
  • Dynamics 365
  • NetSuite
  • e-conomic
  • Dinero
  • Visma
  • HubSpot
  • Salesforce
  • Klaviyo
  • Mailchimp
  • Meta
  • Google Ads
  • Google Analytics
  • TikTok
  • Pinterest
  • Zalando
  • Amazon
  • Lightspeed
  • Sitoo
  • nShift
  • PostNord
  • GLS
  • DHL
  • Zendesk
  • Gorgias
  • BigQuery
  • Snowflake
  • Google Sheets
  • Excel

At Miinto, I started by writing down what each number meant. The product team later built Product Center with Claude on a base I had built, including its security.

Read the case

Find out what it would take to answer your next budget question

Tell me which figure is missing when you set the budget. I'll ask how you get it today and help you judge what to do first.

Book a meetingWrite to me

15 minutes on Google Meet with me, Martin.